SingleOps, Arborgold, ArboStar, Aspire, and Service Autopilot are software. TreeROI is the full operating system — software, marketing, call answering, and a fractional COO under one bill.
What you get
Operating system
CRM only
Legacy CRM
CRM + estimating
Enterprise field ops
Multi-industry CRM
Core platform
CRM & job management
Estimates, invoicing & scheduling
Built specifically for tree care
Add-on
Fractional COO & strategy
Replaces 20+ separate tools
Human resources
PTO requests
Attendance tracking
Internal project management
Learning management system
ISA credential study guides
Training & SOP library
Add-on
Add-on
Operations
Production management
Fleet management
Inventory management
Production success tracking
Equipment maintenance
Daily safety meeting tracking
Customer service
24/7 call answering & booking
100% conversation tracking
Customer portal
Marketing
Local SEO managed for you
Google & Meta ads managed
Website, landing pages & hosting
Reputation management
AI optimization for SEO
Text message marketing campaigns
Marketing ROI tracking
Sales
Workers' compensation tracking
Built-in Xactimate insurance codes
Voice-created estimates
Auto-saved estimates
Finances
QuickBooks integration
GPS integration
Custom pricing
Dedicated implementation team
Compare TreeROI vs.
Feature
Core platform
CRM & job management
Estimates, invoicing & scheduling
Built specifically for tree care
Add-on
Fractional COO & strategy
Replaces 20+ separate tools
Human resources
PTO requests
Attendance tracking
Internal project management
Learning management system
ISA credential study guides
Training & SOP library
Operations
Production management
Fleet management
Inventory management
Production success tracking
Equipment maintenance
Daily safety meeting tracking
Customer service
24/7 call answering & booking
100% conversation tracking
Customer portal
Marketing
Local SEO managed for you
Google & Meta ads managed
Website, landing pages & hosting
Reputation management
AI optimization for SEO
Text message marketing campaigns
Marketing ROI tracking
Sales
Workers' compensation tracking
Built-in Xactimate insurance codes
Voice-created estimates
Auto-saved estimates
Finances
QuickBooks integration
GPS integration
Custom pricing
Dedicated implementation team
Comparison based on publicly listed features as of 2026. Product names and marks belong to their respective owners and are used here for identification and comparison purposes only.
BUILT BY A TREE SERVICE OWNER. BATTLE-TESTED IN A $5M/YR BUSINESS.
Chris Ruvalcaba never planned to run a tree care company. He walked into the industry on day one with no equipment, no employees, and not so much as a chainsaw, and sold a week of work anyway.
Eight years later, Monkeyman's Tree Service had grown from $0 to over $5M, into the top 1% of the industry running on the systems Chris built because nothing on the market did the job. Today the company runs on 30–120 minutes of his time a week.
TreeROI is those systems, productized. So you can skip eight years of trial and error.
ISA Certified Arborist#PN-9560ATTree Risk AssessmentTRAQ · QualifiedPruning PrescriptionQualifiedMonkeyman's Tree ServiceFounder
"This is not an agency. This is not just software. It's the operating system I wish someone had handed me at $1M, built by somebody who's made the 2:00 AM payroll call and felt every one of these problems firsthand."
Chris Ruvalcaba, Founder of TreeROI & Owner of Monkeyman’s Tree Service
Top 1%
OF THE INDUSTRY IN 8 YEARS
60%
CLOSE RATE AT HIGH MARGINS
$150K
LARGEST EMERGENCY CONTRACT
99%
PASSIVE, THE TEAM RUNS IT
From tree companies running it
THEY RAN SIX TOOLS. NOW THEY RUN ONE.
Owners who moved off spreadsheets and a stack of disconnected software, in their own words.
“We were running the whole company out of spreadsheets, a CRM we barely used, and a shared inbox. Nothing talked to anything else. Now the estimate, the crew schedule, and the invoice are the same record, and I stopped rebuilding the same job three times.”
Dave Prescott
Owner · Prescott Tree & Land
Before TreeROI: Excel + CRM + shared inbox
“The number that changed for us was close rate. Estimates go out the same day now instead of Sunday night, and follow-up happens whether or not I remember to do it.”
Ryan Whitaker
Owner · Whitaker Tree Care
Before TreeROI: Paper estimates + QuickBooks
“I used to spend every evening stitching together numbers from four different tools to find out what we actually made. Now it is one dashboard and I am off the laptop by dinner. That is the part my family noticed.”
Marcus Hale
Owner · Hale Tree & Stump
Before TreeROI: Four disconnected tools
“The crews felt it first. Dispatch, job notes, and time tracking all land in one place, so nobody is scrolling a group text at seven in the morning trying to work out which yard they are starting in.”
Rachel Coburn
Operations manager · Timberline Tree Experts
Before TreeROI: Group texts + paper job sheets
“Six subscriptions and an SEO retainer turned into one line item, and the bill went down. We put the difference into a second chip truck instead of software nobody was logging into.”
Greg Whitfield
Owner · Whitfield Tree Service
Before TreeROI: Six subscriptions + SEO retainer
“We added a second crew without adding anyone in the office. Same two of us answering phones, roughly twice the jobs going out the door each week. The system absorbed the growth instead of us.”